Google+ is the overriding connection between all Google services. That's how Google's Bradley Horowitz described it in an interview, conducted by Wired, that delved into some of the most common and important questions about the Google+ social network. Horowitz also spoke about the social network's strength in media sharing and touched on how ads will play into Plus's future.
"Google+ is Google Itself"
In describing how Plus differed from other Google projects, Horowitz pointed to Plus as a paradigm shift.