You might have noticed your friends’ mugshots popping up on your Gmail page of late and a black strip over the Google search page. These are subtle signs of Google rolling out a new social networking product, the search giant’s answer to Facebook at last.
Google+ , which the company released selectively on Tuesday, is meant to be more private, smarter, and at the same time more pervasive than other social networking sites. It could also be integrated with your mail, search and news functions.
Google said it is all kosher just a nice way to be in touch. Vic Gundotra, Google’s senior vice president, engineering said “With a smile, a laugh, a whisper or a cheer, we connect with others every single day”.
Gundotra, a former Microsoft veteran of Indian origin, led Google’s efforts at social media, including Buzz. His Google+ profile says: “Fell in love with the power of software at age 11, and am still in love”.
The man behind the project stressed on the subtlety of relationships broken by rigid online tools, saying, “We aim to fix it.” In his rollout blog, Gundotra took many digs at Facebook: “Today’s online services turn friendship into fast food -wrapping everyone in “friend” paper”.
In 2003, Gundotra was named to the MIT Technology Review TR100 as one of the top 100 innovators in the world under the age of 35, for his contribution to Microsoft’s .NET Framework.